5/25/2023 0 Comments Iheartradio 70 80 90![]() In ranking his "songs of the summer," then, Poleman said that he picked artists whom he had seen or could see generating "mass awareness" across multiple markets of broadcast radio. "Streaming is an incredibly important piece of the puzzle, especially for record labels and artists, because it's a massive income source, but in radio, we have to think beyond just that small subset of consumers to the wider audience." The megahits of 90 by MC Hammer, Vanilla Ice, Roxette, Madonna, and Sinéad. "If you look at music consumers overall, streaming is actually a relatively small portion of that universe," he said. ![]() He said that broadcast radio still accounts for around 86% of all music consumption, while digital listening and streaming account for just 14%. ![]() Poleman explained how, even in the age of streaming, broadcast radio remains the most dominant influence on the pop charts and the strongest predictor of a song's commercial success. Radio is still the main source of "mass awareness" "There's a symbiotic relationship between when we play a song and what all those data indicators say, so we can check that cause and effect pretty quickly and find out if something's going to connect," he said. Account icon An icon in the shape of a person's head and shoulders.
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